Based on a major international survey of some of the world's biggest employers in the hospitality and tourism industries, this book provides a thorough examination of the problems and issues involved, and reveals that nearly all of the organizations are failing to address the complexities of HRM in the global marketplace.This edited collection features original contributions from some of the most important academics in this field, as well as case studies from North America, the UK, Australia, New Zealand, Russia and South Africa. The book includes sections on employee resourcing, employee development and employee relations, which cover topics such as selection, labour turnover, staff training, multi-site management, employee commitment and legislation.Human Resource Management contains the most up-to-date research into these complex problems and is an excellent and useful resource for researchers, postgraduates and senior managers within the industry.
Marketing Communications is a core textbook for undergraduates and postgraduates studying for a marketing degree or qualification. It covers all areas of integrated marketing communications, advertising, selling and sales promotion, public relations, direct and internet marketing. Presenting the theory and practice through a range of case material and vignettes Marketing Communications is the ideal text for all students of Marketing. Marketing Communications is a core textbook for undergraduates and postgraduates studying for a marketing degree or qualification. It covers all areas of integrated marketing communications, advertising, selling and sales promotion, public relations, direct and internet marketing. Presenting the theory and practice through a range of case material and vignettes Marketing Communications is the ideal text for all students of Marketing.
Introducing readers to the key principles underlying purchasing and supply chain management, this text provides them with an in-depth discussion of purchasing and supply issues both from a strategic and managerial perspective.
The new edition of Strategic management by Thompson and Martin is essential reading for all students of strategy at undergraduate, diploma and MBA level. Maintaining the traditional analysis, formulation and implementation framework, the sixth edition has been revised and updated to include modern strategy topics such as the Blue Ocean strategy, as well as new cases throughout the text which have been expertly prepared by ECCH case tutor, John Thompson. New experiential activity can be found at the end of every chapter to offer students a more applied and in-depth learning experience.
Conventional strategic management education is dominated by a standard formula that uses a misleadingly simplistic step-by-step approach, presents few competing perspectives, glosses over key debates, and is typically biased towards a particular national or regional context. De Wit and Meyer's best-selling Strategy takes a strikingly different approach that has helped thousands of students and professionals around the world develop into critical and creative strategic thinkers. By carefully guiding students through diverse perspectives, De Wit and Meyer show how, more than ever, robust strategy requires an open understanding of different ways of looking at strategic issues.
This innovative text provides a comprehensive and balanced review of approaches to work organization in one accessible volume. By synthesising a number of theories, Colin Hales concludes that organizations are essentially an attempt to manage on a large scale. He then applies this coherent a managing through organizationa framework to a comprehensive range of topics.
Essential reading for diploma, degree and postgraduate taught-course students, this is an accessible and comprehensive guide to the process of completing projects, extended reports, dissertations and theses on business and management topics. Combining an extensive review of basic research methods and techniques with guidelines on the management of the dissertation writing process, the authors cover issues from the selection of topics to the research, preparation, structuring and presentation of a dissertation.